Ali Akbar | Konsultan SEO | Web 2.0 | Get Links

Ali Akbar | Konsultan SEO | Web 2.0 | Get Links


Trading links gets more complicated in Web 2.0

Published by blackwoodproductions under Free Services, Web 2.0/ Seo 2.0

Link trading is a popular method of strengthening your online presence. By exchanging links with other websites, you widen the reach of your site and become visible to more readers. The process is pretty simple on the surface - a webmaster links into your site, and you link to his. However, as search engines become smarter, they are also able to tell the difference between “good” links and “spam” links. In SEO 2.0, link exchange is much more complicated.

Getting on the good side of search engines

Relevant link trading is that it puts you in the good graces of search engines like Google, MSN and Yahoo. Ranking high on a search engines results page now takes more that mere search engine optimization— Google and Yahoo are also evaluating how popular and useful your site is by evaluating the links that are pointing to you. Simply put, if there are plenty of other websites that are pointing to your site, then you must have very important content.

The search for a link partner

The key to surviving Web 2.0 is to use only relevant links. However, it’s often hard to find a link exchange partner in the same field as your website, and even harder to find top-quality websites that are willing to go into a deal with you. It’s also difficult to get premium link placement. Many webmasters will just make you share the page with hundreds of other unrelated links.

Take your time

Although it might be enticing to accept all the link trading offers you receive, it’s important to take your time in deciding if accepting the deal will improve the traffic and quality of your site. For instance, if you are running a website about organic health food, it might not make sense to link to a butcher’s website.

Link Exchange 2.0

The best way to trade links is to enroll your website in a system that lets its members exchange relevant links. We have been successful in our own free link exchange system, which lets you take full control so you can block websites that you don’t want to partner with. Try it >>

Ali Akbar | Konsultan SEO | Video SEO | SEOBook.com

Ali Akbar | Konsultan SEO | Video SEO | SEOBook.com
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About SEO Book.com:

SEO Book.com is a leading SEO blog by Aaron Wall covering the search space. It offers marketing tips, search analysis, and whatever random rants come to mind. ;) The first version of my popular SEO Book came out in December of 2003. I have probably revised it about 50 times since then.

Balancing answering emails, blogging, reading blogs and forums, buying and developing sites, working for a couple customers, and running Threadwatch is pretty hard - especially with zero employees.

In the past SEO Book was more about posting search news, but since the market has got so saturated on that front and I acquired the Threadwatch community I have decided to keep Threadwatch focused on the latest search news and speculation, and to use SEO Book to answer customer questions and to offer online marketing strategy tips.

In 2007 I decided to shut down Threadwatch to focus more energies on improving this site. Shutting down Threadwatch has meant that more of my whinges have wound up on this blog.

In 2008 I transitioned SEO Book to a membership site, offering: over 100 online training modules, tutorial videos, custom SEO spreadsheets, exclusive tools, and a community support forum.

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